SEO is considered to be the key factor in improving one’s website traffic. Strong SEO concepts are hardly a mystery. The very people who build them are the people who least understand problems with the URL structure and SEO: web developers, programmers, and software developers. SEO are advanced strategies that are used to optimize your website, to be nice with the search engine, and to improve your search chances. Keeping that aside for now, here are some outdated SEO ideas that you should avoid now.
Outdated SEO Ideas That You Should Avoid:
Meta Tags Are Important:
It used to be that you wanted META tags on every page on your web to rank well. Those are small pieces of code that would give Google a list of keywords and a summary. To find out what the website was about, the search engine will base itself on those. Yet those don’t affect your ranking at all now. Google and Bing both stopped taking care of META tags for indexing sites. They are not useless though. For example, the description tag will be the text that always appears next to the link that shows up on the search page, so it’s always a useful piece of the action.
Sitemap Helps In Ranking:
Google provides a webmaster app and you can upload a sitemap from there, which is an XML file that includes links to every page on your site. Many site owners take the time to send such a file every time they make a shift, but this is not required. Sending a sitemap doesn’t change your rankings, all it does is add pages that may not already have been indexed. If your site is traditional and you have links to all sites, then it won’t be necessary.
First Rank Is Important, Others Are Useless:
Many ebooks and other resources that business owners use will highlight the need to be at the top of the search results, be it on Google Search, other engines, or even in places like social media. But surveys have shown that people are going to look at other outcomes quite often and scroll down the page. Now Google also positions other results on the website, such as social reviews and local outcomes, meaning there are many more avenues available to you, and being first is no longer as important as it was once.
So, there you have it. These are some of the outdated ideas about SEO that you should avoid at all costs. These are just a handful and part from these there are quite a few other ideas as well.